Coles Supermarkets wins Choice's "Shonky Award"
A $10 meal for four that actually costs $30, a credit card that makes you spend $12,000 for a $20 reward and olive oil that is anything but virgin have all netted Shonky Awards from consumer watchdog Choice.
The Coles "Under $10 meal promotion", fronted by celebrity chef Curtis Stone, was singled out for failing to include all the ingredients in the price of its budget meals that are supposed to feed a family of four.
"If you include the uncosted 'pantry items' (including 3/4 bottle of wine) in Curtis' $7.76 Coq au vin it would actually cost more than $30," Choice spokesman Christopher Zinn said.
"The deal claims you can feed four people for less than $10. The catch is you have to already happen to have some of the ingredients in your pantry, which aren't included in the price.”
Qu'elle Suprise
Tuesday, 26 October 2010
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4 comments:
Maybe Curtis pockets the other dough? Either way his rep has taken a hammering over his questionable endorsements
Ah yes, the wonders of Capitalism! We can lie to you... for money's sake. Barstids!
It's a shame Choice didn't go a step further and bring up their questionable definition of 'recipe'. How is 'mix one jar of pasta sauce with one can of tuna, then pour over cooked pasta' a recipe?
What are you doing on sunday?
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